Saturday, October 29, 2016 - 9:30am-12:30pm
Courses & workshops: IFOA Learning

Harbourfront Centre

235 Queens Quay West
Toronto M5J 2G8
Cost: $99

The publishing industry can be overwhelming for most writers – even the more established ones. But having a good understanding of the business is vital if you want to have a successful writing career. How do emerging writers navigate the publishing industry? Is it better to have an agent? To self-publish? Is using social media and developing a website really important?


This workshop is designed for emerging writers and covers all aspects of the publishing industry. Topics discussed include:

  • The current state of the Canadian publishing industry
  • How publishing works
  • Why good editing is so important
  • Do you need an agent to get published?
  • Does size matter? Big publishers vs. small publishers
  • The role of a book publicist
  • The do’s and don’ts of self-promotion
  • Tips for finding your readers

At the end of this workshop, participants will have a solid understanding of the publishing business from both an author’s perspective and publisher’s perspective. You’ll gain confidence, learn how to make smart decisions and better your chances of success.


What past participants have said:

“Thanks so much to you both for your insights!”

“They know their stuff.”

“Thanks for such an educational and entertaining workshop.”


  • Brian Francis

    Brian Francis’ most recent novel, Natural Order, was selected by the Toronto Star, Kobo and Georgia Straight as a Best Book of the year. His first novel, Fruit, was a Canada Reads finalist and was named one of Amazon’s “100 Canadian Books to Read in a Lifetime.” He is a regular contributor to CBC Radio’s The Next Chapter and writes a monthly advice column, The Agony Editor, for Quill & Quire magazine. Brian also teaches the IFOA Academy courses and workshops: Becoming A Better Writer, Improving Your Writing and Publishing 101.  Follow him on Twitter @briantfrancis

  • Adria Iwasutiak

    Adria Iwasutiak has dedicated her career to book publicity and marketing for over a decade. She has worked with a diverse list of Canadian and international authors including Diana Gabaldon, Joy Fielding, Annabel Lyon, Roberta Rich, Jodi Picoult, Lena Dunham, Gretchen Rubin and many others.  Author tours and marketing campaigns she has successfully coordinated include The Girl on the Train by Paula Hawkins,S.E.C.R.E.T. by L. Marie Adeline and The Night Circus by Erin Morgenstern. She is currently the Director of Publicity at Simon & Schuster Canada, overseeing publicity campaigns for a wide variety of great fiction and non-fiction. You can follow her on Twitter @iwashatruck.