You may be a good writer, but is your writing getting the attention it deserves? How do you stand out? What are some low-cost ways to ensure your writing rises above the pack? What can YOU do to get your writing into the hands of reviewers and readers?

In this intensive one-day workshop, novelist Brian Francis and Random House of Canada publicity manager Adria Iwasutiak discuss the tools that will help you rise above the pack.

Topics will include:

• Building a great author website
• Navigating social media
• Generating buzz
• Creating dynamic author press kits
• Best ways to approach media
• Increasing your likeability
• What to do if your book isn’t generating media
• The seven questions to never ask a publicist (cue the Jaws theme)
• And more!

At the end of the session, you’ll have a better understanding of how book publicity works, how to get your writing into the hands of decision-makers and discover tips and techniques to help you gain a competitive edge in the publishing industry.

Perfect for emerging and self-published writers.

About instructor Brian Francis:

Brian Francis’ most recent novel, Natural Order, was selected by the Toronto Star, Kobo and Georgia Straight as a Best Book of 2011. His first novel, Fruit, was a 2009 Canada Reads finalist.

About instructor Adria Iwasutiak:

Adria Iwasutiak has been a publicist since 2003, beginning as an intern at McClelland & Stewart. She has been with Random House of Canada since 2007, working with a diverse list of Canadian and international authors that include Diana Gabaldon, Joy Fielding, Annabel Lyon, Natalie MacLean, Erin Morgenstern and Gretchen Rubin.

What past registrants have said:

“Thanks so much to you both for your insights!”

“They know their stuff.”

“Thanks for such an educational and entertaining workshop.”